Driven by the Bold.

Bad Boy® Off Road creates vehicles for bold drivers with bold ambitions. We're driven to make off road vehicles that can tackle tough terrain and any to-do list. From our silent, emission-free electric vehicles to our game-changing gas side-by-sides and ATVs, we've got one bold way after another to take you wherever you want to go.

Our Story

We were born in the fields and trails you can’t find on a map. At our core, Bad Boy is about giving people better access to everything the outdoors has to offer.

It began in 2003 with our first all-electric 4WD vehicle in Natchez, Miss. In 2010, we joined the Textron family, a Fortune 500 company known worldwide for its powerful brands and products such as Cushman® industrial vehicles, Cessna® aircraft, Bell helicopters, and Greenlee® tools. Since then, we've continued to innovate, with ground-breaking vehicles such as the hybrid gas/electric Ambush® iS and upgrades to driver favorites such as the Recoil® iS.

Along the way, hunters, recreational riders, farmers and ranchers began to see our vehicles as a badge of honor for people who understood the power of the outdoor experience.

In 2016, we changed the game again. Our revolutionary gas-powered Stampede™ side-by-side and Onslaught™ ATV came off the line and altered the landscape. Huge power. Untouchable performance. And a renewal of our purpose: to fuel the independent outdoorsman with a superior vehicle.

We are Bad Boy Off Road. And we are Driven by the Bold.